Learn how get to the core of your business identity and use that information to tell your business story. We’ll examine how social media, blogs, newsletters, PR, and even your own website can help you to communicate your brand, and create a positive image of your company in the minds of your customers.

This workshop will be taught by Stacie Zinn Roberts, founder of What’s Your Avocado? Writing * Marketing * Empowering, based in Mount Vernon. Stacie is a nationally recognized writer and marketing expert. The winner of more than 40 regional and national awards for writing, marketing and public relations campaigns, Stacie has published more than 1,000 bylined articles.